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November 26, 2024 Packaging Guide
The rise of online shopping is revolutionizing the way we buy because who needs to go to crowded stores when we can buy from the comfort of home? Canada has over 29 million online shoppers thus giving a huge profit to e-commerce brands. If you have an e-commerce brand or even planning to start one, then packaging must be your main concern. Custom mailer boxes are the packaging face of thousands of brands that never stop leaving a lasting impression.
The unique structure, style and design of these boxes make them most in demand and with versatile size options, mailer boxes can cater to a wide range of products including jewelry, clothes, shoes, candles and many more. If you want to transform your brand packaging then choose mailer boxes without hesitation.
Mailer boxes are the paperboard packaging solution having interlocking flaps and wings that make them easy to assemble and durable. Mailer packaging boxes are an economical solution and can be used for promotional items. They can be customized according to the product type. You can have a simple box with few design elements if you have a small business or incorporate enchanting branding elements with special add-ons if you are running a luxury brand.
Custom mailer packaging is a good choice for businesses as it gives maximum customization to reflect your brand. Their uses are limitless and the protection they provide is beyond measure. Here you can get an idea of why this style of packaging is evergreen:
They provide an enhanced customer experience by creating a sense of excitement for customers when they receive their orders. If your product is packed well then your brand perception will be improved respectively.
Your custom printed mailer boxes can be the moving marketing tool of your brand only if you take the design of the box seriously. When customers see your branded packaging repeatedly, it will become their likelihood for future purchases.
The first rule of retail boxes is to give maximum protection to the enclosed product. Mailer boxes are stackable so you can maximize space during shipping and storage. They have reinforced corners and special seif locking flaps that provide an extra layer of protection for fragile items
Another feature is that they help businesses reduce packaging costs. They are lightweight than other shipping boxes and bulk purchases of shipping mailer boxes can make their costs lower.
This feature is connected to the previous one because recyclable materials not only make your packaging sustainable but cost-effective. Consider looking for sustainable manufacturers in the industry if you want to make an impact on eco-conscious consumers.
A vast array of items are available in the market catering to different needs of customers. Businesses must choose the right type of box to remain within their product and brand theme. Also, make sure that mailer boxes canada are perfectly fitting to your product and meet the customer’s demands. Here are different types explained which help you focus on what suits best for your product:
A standard mailer box is a rectangular container ideal for general shipping needs. They offer easy assembly and sealing with their secure closure. There are three main types of standard mailer containers:
Just as the name suggests, these boxes offer maximum customization. You can design custom mailer boxes as you want by choosing from versatile materials, coatings, printings, dimensions, thickness and even the depth of the box.
Corrugated boxes are made from corrugated cardboard having flutes that give a unique cushioning effect to the enclosed product and give secure shipping. Corrugated mailer boxes have versatile uses specifically because of their durability and sealed strength.
Folding boxes have a foldable design that makes them efficient for packaging and shipping side by side. They are best for the business looking to minimize storage. Here are some extended types of folding mailers:
Gift mailer boxes can be personalized in any size or shape and you can even personalize them with a special message or name of the receipt. These boxes are commonly used as gift boxes because they can be made to look aesthetically pleasing with different personalized elements.
Black is the colour of elegance and sophistication. Black mailer boxes are a good way to set apart your brand from competitors as they reflect luxury and power. Consider putting on some attractive colour combinations with black colour to make them more appealing.
Packaging in white colour brings calm, newness and simplicity to your brand. If you want 100% recycled packaging then white mailer boxes are the ideal choice to consider. Also, white is often used as a background colour to contrast with other colours.
The design is what differentiates your brand and there are a lot of considerations you can make on it. From selecting colours, logo placements, and structural design, everything is crucial to optimize your packaging. The important factors to consider are given below:
Ensure the logo is legible in various sizes and don’t forget to ensure uniqueness. Mailer boxes with logo on them will directly connect the consumers with your brand. Also, choose the colour of the logo that aligns with your brand and you can also get it embossed, debossed or holographic finish to create a memorable experience.
Stay updated with the industry trends to communicate emotions with the colours of your packaging boxes canada. You can go for single colours with varying shades or colours opposite to each other for visual appeal.
Every single element in the design plays an important role that affects your target audience. In typography, you can consider the style, size, line spacing and text alignment. Ensure that the text is easy to read and goes well with the background colour.
Finishes and textures boost brand recognition and increase your brand quality. If you want maximum customers to engage with your brand then having some finishes and texture on mailer boxes wholesale will add a tactile experience.
Always ensure that your brand packaging goes well with your item’s weight and for that, you can follow many tips and tricks given below:
The right size is vital so your product fits well in the box. Measure your product accurately, as this reduces waste and excess material use. Also, if you design your box with inserts, add 1-2 extra inches for them.
Choosing durable materials is necessary for secure shipping and handling. A lot of durable material options are available in the market but mostly corrugated boxes are considered for mailer styles because they give enhanced product protection.
Optimized shopping helps in a variety of ways such as reduced shipping costs, faster delivery times and improved customer satisfaction. You can go for flat-rate shipping or dimensional-rate pricing.
Inserts allow you to place multiple items in a single box. Mailer boxes with inserts separate your delicate products efficiently and you can choose from foam or paper-based inserts. Fillers, on the other hand, are used to fill empty spaces in the box to prevent shock and create a more positive customer experience while unboxing.
If you want to invest in tailored packaging that resonates with your brand then mailer boxes are the best decision to make. These boxes offer unparalleled branding opportunities while enhancing product safety and presentation. Choose CustomBoxesMarket your packaging partner if you want maximum quality at minimal rates and order custom mailer boxes no minimum of 100 boxes.
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