The appearance of the packaging can do wonders for the brand. Its visual appeal can skyrocket its sales by making it the first choice of the customers. The product packaging design determines whether the product will be ignored or will gain attention. Brands can become the customers’ favourite by presenting their product in a unique way that makes a buyer feel valued. This will build his trust in the brand and will make repeated purchases. Keep on reading to find out how this can be achieved.
Importance Of Product Packaging Design
The strongest marketing tool is no doubt your packaging. You can present your product in such a manner that it becomes almost impossible for the customer to divert their attention from your items. The box packaging design can communicate the values of your brand to the people in the market. This will help the customers trust your business and eventually they will begin to purchase your products loyally.
With flip top boxes with magnetic flaps, you can build anticipation that will cause excitement. This will compel them to get hold of the products your brand is offering. And this means that the number of your sales will increase and you will see that your business will grow manifold.
Role Of Packaging In Building Brand Identity
The function of custom boxes is not confined to providing protection to the products. It is the allure of the packaging that makes the customer’s eye stop at your product in crowded retail settings. This will give your brand an edge in the market.
You can get personalized boxes with logos to help the customers easily identify the brand. We provide custom packaging designs with a focus on where the logos are to be placed to gain maximum visibility. The graphics of the box can be curated in such a way that a customer can become familiar with your brand. This is a great promotion strategy if you want your products to be easily recognized by the people.
Focus On The Material Of Packaging
Do you think that if the building block of the packaging is not impressive, will the customers consider buying your product? The quality of the entire box depends on the type of material that is used to manufacture it. Even the printability of the design is greatly impacted by the material you use.
Also, as per the rising trends, you can get environmentally friendly packaging for your brand. This feature can also be mentioned on the customized boxes to appeal to the eco-aware customers. All the following materials can be used for sturdy yet appealing:
| Material | Design Flexibility | Printing and Graphics | Structure and Durability |
| Kraft | Moderate | Limited to natural textures and earthy tones | Lightweight and moderately sturdy |
| Cardboard | High | Easy to print designs because of the smooth surface | Suitable for light to medium products |
| Corrugated | Moderate | Can be printed but it is less detailed than cardboard due to its fluted structure | Protects fragile items during shipping by providing cushioning |
| Rigid | Very High | Excellent for premium printing and embossing | Extremely sturdy and holds shape perfectly. |
Customization Options That Can Set Your Brand Apart
The design of the package is what distinguishes it in a retail setting that is crammed with similar types of products. You can customize your boxes according to the theme of your brand to convey the values your product upholds. This will also enhance the worth of your business. The following elements can be considered for this purpose, including:
Colours
The most noticeable aspect of the packaging is its colours. Different colours can be used for the packaging to convey any message with the visuals. They can also vary based on the occasion to evoke the desired feelings in the customers. For example, for custom Christmas gift bags, you can go for festive tones that are appropriate for the event to build a connection with the customers.
Typography
The text on the boxes like the name of the brand or its tagline has to be legible if you want to convey the information. You can choose any font that complements your product. Spacing is also very important if you want the text on your printed mailer boxes not to appear crowded. The reader will be able to read such texts more clearly and will likely remember them for a long time.
Designs
Get creative packaging design to get noticed by the customer. You can go for both minimalist or bold designs that can showcase the vision behind the product. These aesthetically designed boxes make your product preferable to the ones presented in generic packaging.
Shapes And Styles
The style of the design is significant because it creates first impressions. Unique shapes attract attention in retail settings and help brands become recognizable. You can also keep the design simple yet exciting to open. These boxes intrigue the customers with their appealing shapes. They can also be customized in any size that is suitable for the product. The style options for packaging include:
- Custom shoulder neck boxes have a separate top and bottom for easy handling.
- Custom mailer boxes have a sturdy structure along with flaps that keep the product secure.
- Gable boxes are easy to carry because of the handle at the top of the box.
- Custom tuck boxes use interlocking flaps to ensure the protection of the product.
- Pillow boxes have a curved shape that is elegant and suitable for lightweight items.
- Die-cut window boxes give customers a chance to take a look at the product through the cutouts.
Perfect Finishing Touches For A Premium Look
Give your customers an unforgettable experience by presenting the products in branded boxes. The appearance of the packaging can be uplifted by some enhancements. These boxes can create an air of luxury around them and make the customers feel special. You can go for:
Add-ons
You can design packaging to convey a sense of elegance by incorporating these embellishments. They can be useful for as they show that effort has been made.The following add-ons can help you create a premium brand image with their allure:
- Embossing
- Debossing
- Hot/cold foil stamping
- Ribbons
- Handles
Coatings
You can improve both the appearance and durability of packaging by getting it coated. These finishes change the look as well as the tactile feel of the custom-designed boxes. Both gloss and matte options are available to give a polished look to the packaging.
They also protect the surface of the box from being marred by scratches and fingerprints. The coating options include:
- UV coating
- Aqueous coating
- Soft touch coating
- Silk screen coating
- Laminations
- Varnishes
Final Thoughts
Product packaging design is an important aspect of the perception of the brand in the market. It determines how a product is experienced and remembered by customers. Branded packaging creates a bond between the buyers and the brand based on satisfaction. You can invest in custom packaging if you want your business to flourish. Contact CustomBoxesMarket for ordering personalized packaging in Canada and get ready to make your brand the first choice of customers.