Height Of Cereal Boxes: How To Measure It?

Cereals are a staple breakfast of many Canadian households. Over 78% of Canadians eat cereal for breakfast every day. Considering its high consumption and stronghold on the country’s economy, brands try to put extra effort into its packaging to remain prominent in the market. Despite the packaging materials and design, the important thing that attracts most sellers’ attention is the cereal box height. 

The right cereal box size is essential for an appealing product appearance, shelf space and consumer convenience. Brands don’t just randomly decide to put cereals in packaging boxes instead a whole research and testing is done on box dimensions to ensure a snug fit of cereals. Accurate box dimensions are important for the brand image and essential for the protection and freshness of your cereals. If you are struggling to determine the cereal box dimensions and not finding the perfect height then read this guide.

Why Do Cereal Box Dimensions Matter?

Dimensions shape the product functionality and its value on the store shelves. Consumers take notice of packaging size when purchasing a product to see if it can fit their storage and if the size justifies the quantity or not. So the height, width and depth of cereal boxes matter to grab customer’s attention. Here are some potential reasons explaining why cereal box measurements matter:

Shelf Space And Retail Strategy

The taller the box, the more visible it will be on the shelf while short boxes may remain unseen due to the influence of bigger boxes. This is how the size of the box shapes your brand purchase and consumer perception. Similarly, if you want to stand out from the competitors then consider a taller and narrower box.

Consumer Convenience And Storage 

Consumers look for multiple benefits when purchasing a product. For cereal, they look at the box that can easily be stored in a cabinet and assess the shelves. A typical 12-inch-long cereal box is considered ideal for consumer satisfaction but you can always customize it according to the quantity and weight of cereals. 

Portion Control And Serving Sizes

Some sellers intentionally design large boxes for larger value perception. This can create a bad influence on the brand image and eventually impact your brand sales. Packaging researchers also said that exaggerated serving can contribute to an unbalanced response by consumers. So, try to avoid space in the box to prevent consumers’ disappointment.

Types Of Cereal Packaging And Their Dimensions

Cereal packaging can impact the consumer perception of the product depending on the material used, printed graphics and size considerations. The size of the box also shapes customers’ opinion of whether they want to buy that product or not. Cereal packaging always comes in a range of sizes which makes it easy for buyers to select according to their needs. Just remember that you have designed the size of the box according to the cereals enclosed and the purpose it has to be used. Following are  some of the types of cereal packaging and their dimensions:

• Standard box: The most commonly used cereal packaging with sizes can vary according to the packaging strategy of each brand.
• Family size: Designed to serve bigger households and slightly larger than the dimensions of the standard box. The height of family-size cereal boxes is generally 18 inches.
• Mini packs: Perfect for portion control and single serving. Their height and width are smaller than the standard box size.
• Bulk boxes: The biggest box of cereal that is usually found in wholesale stores. They are 18 inches or taller to make a large quantity of cereal easily fit in the cardboard container.

Standard Cereal Box Measurements

The dimensions of cereal boxes vary according to their quantity and the purpose they are designed for. Smaller boxes are typically used for travel and single serving while on the other hand, large or bulk-sized boxes are designed for family serving thus offering versatility from quick snacks to large family meals. Here you can find how tall is a box of cereal featuring standard dimensions:

• Height: 12 to 14 inches
• Width: 7 to 8 inches
• Depth: 2 to 4 inches 

How To Measure A Cereal Box’s Dimensions?

If you are starting a cereal business or just want to check on the dimensions of the box to evaluate if it fits your storage or not then here is a step-by-step procedure you can follow. Remember to use the right tools and measure with attention to detail to achieve the best results. First here are the following tools you will need to measure box dimensions:

• Take a ruler or measuring tape and make sure that it is straight and not moulded.
• Avoid manual calculations and instead use a calculator to accurately measure the volume of the box.

Measuring The Length

To measure the length of the cereal package, place the box on a flat surface. You can align the edge of the box with a flat surface. Now, use the ruler to measure the length from edge to edge. Finally, write down the edge in the unit you are measuring such as centimetres, meters, or inches.

Measuring The Width

For width dimensions, you can rotate the box to 90 degrees and measure from edge to edge. If you are dealing with small boxes then a ruler will be perfect but for large packaging consider using measuring tape so you don’t have to get the dimensions in pieces.

Measuring Height

After you have measured the length and width then the only remaining question is how tall is a cereal box. In this step, you have to make the box stand with its opening facing up. Start by measuring from base to top or top to base just as you like. Make sure to exclude the flaps while measuring the height.

Things To Consider For Accurate Cereal Packaging

Dimensions are important in curating accurate packaging but brands can’t rely solely on the size as there are a lot more factors that should be taken into consideration. From a balanced volume and dimensions to structural considerations, and material used all things play a unique role in making your cereal follow market trends and go with consumer expectations. Following are some of the points you should keep in mind along with how big is a cereal box:

Balanced Volume And Dimensions

Always make sure to measure the volume of cereals that have to be closed inside the box. Leaving too much air in the bag can make customers unsatisfied while overfilling your cereals can cause box deformation.

Structural Consideration

The style of your packaging makes a huge visual impact on customers thus shaping their purchasing designs. Keep your box structure simple, lightweight yet functional. Whether you are selecting straight tuck-in or drawer-style packaging, make sure they are curated efficiently while providing the utmost convenience to your target audience.

High-Quality Material

Selecting packaging material comes first of all other considerations. Materials play a significant role in determining the durability and appearance of your cereal packaging. Cardboard materials are generally used for cereal due to their ideal protection against external features. You can customize cardboard packaging boxes into any shape, size and graphics to align with your brand preferences. Make sure to source the materials from an experienced firm as it serves as a base for your packaging.

Marketing And Aesthetic Appeal

The front panel of the box must be designed in a way that could seduce buyers to pick your product among others. Get eye-catching graphics combined with brand logos and messages to make a lasting impression among customers. Not only the front panel but all four panels of your box should be designed meticulously to win the trust of customers. Also,  add cereal labels, ingredients, recipes or more to make your packaging fun for consumers.

Trends To Follow For Cereal Box Height

The ever-growing demand for cereal has created competition among brands. Every brand wants to present its cereal uniquely in the market so it can become the favourite of consumers. Here are some of the packaging trends you can include in your cereal packaging while considering the suitable height of the box to entice your customers:

• Sustainable boxes: Opt for an eco-friendly manufacturing process for the packaging to make an impression in front of eco-conscious people.
• Smart sizes: Consider smart and unique box sizes for the brand’s visual appeal.
• Interactive packaging: Brands are utilizing interactive elements in the packaging like QR codes to make customers engage.
• Minimalist designs: Choose minimal typography, with unique color combinations to make your packaging stand out from the rest.

Conclusion

The height of the cereal box is the hidden hero to make your cereal stand tall on the store shelves and give an impactful appearance in the market. This is your time to choose the perfect height that not only gives a unique brand identity but also reflects the practical value of the product. If you are still looking for a packaging firm that can guide you on accurate dimensions then make a call to CustomBoxesMarket. We offer tailored packaging solutions with 24/7 customer care that will help you with box design, dimensions and materials selection. So leave your confusion behind and give us a call today!